Startups

Social proof is the cheapest growth lever a startup has. Reviews on G2 and Capterra, stars in the app stores, testimonials on the landing page, a founder-friendly quote thread on LinkedIn — …

If you run a climate-tech startup, your environmental claim isn’t a marketing flourish — it is the product. “We remove X tonnes of CO₂”, “our packaging is compostable”, …

Most founders have heard a version of “you can’t get an unfair dismissal claim while you’re small”. Like most things founders hear at barbecues, it’s a distortion of …

Most founders filed “Same Job Same Pay” under mining news and moved on. Understandable: the headline cases were coal mines and airlines, and the legal fight ended with BHP losing at every …

Startups lean on casuals for the same reason they lean on contractors: headcount flexibility before the revenue is predictable. Weekend support staff, campaign-driven sales reps, the ops hire …

Plenty of Australian startups don’t start as companies. They start as a consultant with an ABN, a freelancer whose side project grew teeth, a technical founder invoicing early customers as a …